Johan Eckerud - On how stories are turned into experiences

This autumn, Johan Eckerud from Expology Sweden will be giving a talk about how stories are turned into educational and memorable experiences. It will be held at the Norwegian Experience Conference in Narvik.

As Expology Sweden's CEO and account manager, Johan's work revolves around spatial and digital attractions where business value and experience design go hand in hand.

How does the story behind such an attraction develop, and what tools are needed for a successful and memorable result. During his talk, he will explore these questions and more, illustrating with examples from recent projects. The conference's themes are:

  • Multimedia storytelling
  • Digital tools for the experience industry
  • Destination development for a sustainable future

This year's conference takes place in Narvik from October 31 to November 1. Visit for more information.