In providing an engagement service for your local community your business is giving off a truly good vibe - the value of this is honeypot stuff.
There are several ways of doing it. One example is The Nordea Headquarters in Oslo. The Nordea team actively invites school groups into their headquarters to play and learn about the value of taking control of personal finance from an early age. The bank offers school groups an opportunity to play and experience Ta Kontrol
For Nordea Expology created a digital gaming experience - Ta Kontrol - designed specifically to give school children and students in the locality an engaging and enriching experience.
Playing nice has many benefits for your business – here are 3 main benefits of shouting loud and proud about your business's social responsibility actions.
1. By being positively visible for your business' socially responsible actions you attract top class employees. When your business gives out good philanthropic messages,employees feel good about themselves and proud about where they work. The loyalty factor goes up and, better still, your prospects of attracting the right kind of folk to come work with you, the kind of people prepared to go the extra mile, a team who cares, increases.
2. Your customers become strong advocates for your business. In providing an engagement service for your community - your community reciprocates and becomes an advocate for your business. The level of strong support increases as people speak positively on your behalf. Your company is equated with giving back and this builds on your socially responsible reputation. The added value of good street cred often surpasses that of a slick marketing campaign.
3. Your sales/customers increase.By 2020, Millennials will make up more then half of the workforce, the majority of people becoming parents for the first time, and the majority of startup leaders and entrepreneurs. Millennials are big in terms of their spending power - collectively their purchasing power is top dollar and - here's the best part- they use that power in a glorious socially conscious way. Millennials approach business with a conscience, so of course you need to be seen as a company that cares. Fun Fact according to Cone Communications & Echo Research - Millennials are 90 percent certain to switch to a brand that is known to be socially responsible and seen to be supporting a good cause.
How can you improve your company’s social responsibility mojo? How would you like your business to give back? Expology is all ears!