Master the traffic and help reduce the number of road accidents
As part of the national "Zero Vision" project with the vision of avoiding traffic kills and serious accidents on Norwegian roads, Expology developed an interactive exhibition about traffic safety. To make the topic relevant and appealing for youth and the broad public, the concept was built on an emotional approach. The concept didn't seek to be morally instructive but focus on mastery. Increased learning is related to an increased sense of mastery, which in turn leads to risky behaviour in traffic, especially among young people. A circle of shoes symbolizes the number of people who were killed on Norwegian roads last year communicating aspects of the lack of control for drivers, passengers and pedestrians. Visitors can also conduct interactive interviews with people who have been involved in serious traffic accidents.
Year: 2006 og 2010