The name of Naturum Söderåsen’s new exhibition “Come in to find out” reveals one of the main goals of the exhibition – to inspire the visitors to go out and experience the national parks amazing nature.
Our challenge was to create an exhibition that did not compete with Söderåsen’s nature as a tourist destination, but instead increases the impact of it. The main target group is families with children.
Naturum Söderåsen has a unique quality – a magical view. The exhibition was made to emphasize this and give the visitors a clear view of the windows and the beautiful scenery. The topics Water, Biology, Geology and Culture served as inspiration for the interior design, each topic given a specific colour and character.
We want the visitors to move around just like they would do in the woods, challenging them to explore the exhibition. There is a lot to discover, learn and interact with if you just take the time to look up, look down or around the corner.
We also created a mobile application that serves as a roadmap and a guide out in the park. With it you can take pictures from your day out in the nature, add a comment and share them with others. They will then be displayed together with other visitors’ uploads on a digital notice board inside the exhibition.
Client: Söderåsen national park was established in 2001. It covers 1625 ha (approx. 4015 acres) and offers deep fissure valleys and talus slopes, ancient broad-leaved forests and an extraordinarily plant and animal life.