Expology recently collaborated with Urgent Agency, do design and deliver a H&M launch event for the 2019 Conscious Exclusive Collection.
Some words from the kick-off design session:
Mother Earth is extraordinary.
It can start with a seed. That seed becomes a tree
That tree becomes a house. For birds. For insects. For life itself!
That tree will give people fresh air. Fruits to eat. Fruits that falls to ground.
Fruit that rots. Decomposes.
Until all that´s lefts is space for a new seed.
A new seed that becomes a new tree.
That becomes a new house. For birds. For insects. For life itself!
That´s nature. It goes in circles.
So simple. So brilliant!
Expology commissioned a willow tree, by artist Klara Pil, and designed an event that was entirely made of natural and reusable materials, with locally-sourced food and drinks - in keeping with H&M’s drive to combine nature-inspired beauty with sustainability and innovation.
Photos: Jan Khur 2019 ©